Email marketing ‘critical to the success of affiliate programs’

Email marketing can prove to be “critical” to the success of affiliate programs, according to an expert.

Regimantas Andre, the creator of affiliate network Click2Sell, has warned that while the channel can be a “superb way” to increase a business’s income, its usefulness can be affected if emails are mistaken for spam.

This article from Business Strata 8 August 2008
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