How to make affiliate marketing work

Companies should be sure to guard against adopting affiliate marketing strategies which could turn out to be in direct competition with their own online marketing blueprint.

Affiliate marketing and, to a lesser extent, ad networks are often the last options to be considered in a client’s online marketing strategy. Often there is misunderstanding and even mistrust of affiliate marketing. Generally speaking, it doesn’t have a good reputation.

This article from DigitalMedia 12 September 2008
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