Yahoo threat to internet marketing competition?
Yahoo will go ahead with its search advert agreement with Google, despite complaints from various parties that it will reduce competition in search marketing on the internet. The deal will see Google sell adverts alongside Yahoo search results on some of its pages and Hilary Schneider, vice president of Yahoo US, told the BBC that [...]
Affiliate marketing beckons wary Asia
It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific region. A key weapon in a marketer’s armoury to reach and acquire customers online, affiliate marketing is by no means a new concept, and yet it has still to catch on in [...]
Smart Live Casino Affiliate Program Launches in the Income Access Affiliate Network
Affiliates looking to promote a unique live casino offering will be interested in the Smart Live Casino affiliate program for its 60% revenue share commission structure and the innovative TV programming it offers. Looking to start their program with a bang, Smart Live Casino will be offering affiliates 60% commission on revenue generated for their [...]
How to make affiliate marketing work
Companies should be sure to guard against adopting affiliate marketing strategies which could turn out to be in direct competition with their own online marketing blueprint. Affiliate marketing and, to a lesser extent, ad networks are often the last options to be considered in a client’s online marketing strategy. Often there is misunderstanding and even [...]
eBay Suing Digital Point over Cookie Stuffing Scheme
eBay has filed suit against Digital Point Solutions, best known as the owner of one of the more popular web site owner communities, and others over an alleged cookie stuffing scheme.
