Yahoo threat to internet marketing competition?
Yahoo will go ahead with its search advert agreement with Google, despite complaints from various parties that it will reduce competition in search marketing on the internet.
The deal will see Google sell adverts alongside Yahoo search results on some of its pages and Hilary Schneider, vice president of Yahoo US, told the BBC that the deal was “fully within the guidelines of the law”.
Affiliate marketing beckons wary Asia
It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific region.
A key weapon in a marketer’s armoury to reach and acquire customers online, affiliate marketing is by no means a new concept, and yet it has still to catch on in a big way in the Asia-Pacific region.
Smart Live Casino Affiliate Program Launches in the Income Access Affiliate Network
Affiliates looking to promote a unique live casino offering will be interested in the Smart Live Casino affiliate program for its 60% revenue share commission structure and the innovative TV programming it offers.
Looking to start their program with a bang, Smart Live Casino will be offering affiliates 60% commission on revenue generated for their roulette, casino, and games offerings. Smart Live Casino currently offers blackjack, video poker, and over 160+ casino games. Their most popular offering, the live Roulette TV show, is an added draw for players seeking live betting excitement. As well, a live blackjack channel is coming soon.
In addition to actually playing live, players can choose to watch Smart Live Casino’s TV shows on the website via a live stream. The inclusion of this type of unique content makes Smart Live Casino more than your typical live casino site. This constant flow of new media boosts the amount of time players spend on the site, translating to increased player loyalty, deposits, and play time.
To ensure that the players referred by affiliates keep playing, translating to higher monthly earnings, Smart Live Casino also has a dedicated customer retention team. This team works on behalf of affiliates to reach out to existing players with free money, redeposit bonuses, and personal phone calls. Affiliates are also expected to see success promoting Smart Live Casino’s very competitive VIP program (http://www.smartlivecasino.com/en/VIPClub.aspx).
How to make affiliate marketing work
Companies should be sure to guard against adopting affiliate marketing strategies which could turn out to be in direct competition with their own online marketing blueprint.
Affiliate marketing and, to a lesser extent, ad networks are often the last options to be considered in a client’s online marketing strategy. Often there is misunderstanding and even mistrust of affiliate marketing. Generally speaking, it doesn’t have a good reputation.
eBay Suing Digital Point over Cookie Stuffing Scheme
eBay has filed suit against Digital Point Solutions, best known as the owner of one of the more popular web site owner communities, and others over an alleged cookie stuffing scheme.
